Customer Reviews is The Most Product Feature That Support Digital Shoppers in Online Purchasing Decisions, 2018 | Field Agent
E-Commerce & Retail | Global
85% of Canadian digital shoppers reported that the customer reviews/rating is the most important product detail page feature that improves their online purchase decisions, while 79% of Australian digital shoppers indicated that the product description is the most important product detail page feature that influences over their online purchasing decisions.
83% of UK digital shoppers assumed that customer reviews/rating is the most factor that supports their online purchasing decisions compared to 71% of Canadian shoppers believing that the product description is the most important PDP feature that affects their online purchase decisions.
A Graph Shows the Most PDP Feature That Strongly Supports in The Online Purchasing Decisions.
Field Agent
Market Research
With a global network of more than 1 million Agents in 7 countries, Field Agent provides cohesive auditing and research solutions from around the world. Field Agent offers location-based information and insights to link companies with their distant operations and customers.Field Agent gathers data and insights from consumers around the world and blazes the trail for researchers and operators with best practices in the industry. It's clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information.
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