Almost all shoppers around the whole word prefer to shop from marketplaces. Mexico grabbed the highest rate (99%), followed by Asia (98%). US (96%), Europe (96%) and Canada (66%) ranked the same level.

There are many reasons to purchase from a marketplace, 67% of European shoppers prefer purchasing from a marketplace, not from a retailer to get better prices. 57% of online shoppers in Mexico prefer to do so to get free and discounted shipping, while 37% of online shoppers in the US & Canadian purchase from a marketplace because of the broader selection within any category.

A Graph Shows the Top Reasons for Purchasing from a Marketplace Instead of a Retailer – 2018

For more information, kindly check the “UPS Pulse of the Online Shopper: Global Study” full report.