The most business use of Twitter is to meet potential customers and leads the same way you would at a networking event or trade show. However, you can also use it to promote your brand, interact with your customer base, create buzz around upcoming events, and develop direct relationships with bloggers and journalists for potential PR placement.

To set up and optimizing your profile on Twitter you need to follow some steps to get involved on Twitter:

1. Sign Up For Twitter:
   The name of the account should be the name of the company and the content of its updates should not include individual or personal information. Your username formulates is very important because this name will be how people will refer to you on Twitter, and potentially how people will acknowledge you.
2. Personalize Your Profile:
   It is important that you personalize your account before you begin interacting and following people, and your information should be written in an interesting way.
3. Start Tweeting:
   Tweet about what you’re doing, thinking or feeling, post a link to an interesting blog post or news article, post a link to a cool video from Hulu or YouTube or post a link to your most recent company or personal blog article.
4. Find People to Follow and Get People to Follow You:
   You should make your company’s Twitter usernames easy to find and make your tweets useful resources so people need you.
5. Engage With Your Network:
   Remember that Twitter messages are public, viewable by anyone in the world. Even if you delete a tweet, it might still be archived on the Internet and could be found.