Influencer marketing is now performed by 86% of marketers and delivers ROI as much as 11x that of other digital media. Nearly three-quarters of consumers use social media to make purchasing decisions. And 92% of consumers trust recommendations from friends, family, and influencers.
So, if you aren’t leveraging social media influencers to spread brand awareness and push sales for your brand, you may be leaving money on the table.
In this regard, this AspireIQ guide will provide social media managers, marketers, agencies and other executives with practical steps to build and run a successful influencer marketing program on Instagram from A to Z.
But why Instagram?
Instagram is the leading photo-sharing app with more than 500 million users, and over 300,000 users are considered to be influential. Because Instagram is highly visual, it is perfect for brands to share content and for audiences to consume information.
It worth to mention that people remember 10% of what they hear, while they remember 65% of what they hear if the same information is paired with an image. Visual content is also 40x more likely to be shared on social media than other forms of content, according to Hubspot.