Digital Marketing Guides & Strategies

A Marketer’s Guide to Evaluating Personalization Technology | Sailthru


Personalization has been a top priority for marketers for some time, but despite this fact, many marketers seem to be struggling to implement personalization strategies in an intelligent and scalable way. Marketers are struggling to track their targeted customers through the entire journey and find it hard to attribute the marketing performance to individual programs, campaigns or channels.

However, nearly half of the retail professionals worldwide said that they have plans to add personalization to their e-commerce efforts within a year as a response to increasing threats from e-commerce giants like Amazon, according to eMarketer.

Another study conducted by Ascend2 revealed that 29% of marketing influencers surveyed are working on a hyper-personalization strategy, while about 9% have already completed it.

It’s important to mention that personalization is not something you simply bolt on to your existing messaging strategy, it goes further than that. The various technologies in a marketer’s tech stack often aren’t designed to work together, resulting in siloed data and half-baked personalization.

Sailthru provides you its latest guide on Evaluating Personalization Technology in order to help marketers from falling into these common traps. Read more and find out how can this guide will take you a step further.

Download the “Marketer’s Guide to Evaluating Personalization Technology” and Learn More About:

  • User-centric personalization and why it’s always omnichannel.
  • What a connected solution looks like.
  • The personalization build vs. bolt-on dilemma, and the inherent challenges of each.

Related Content: The State of Retailing Online 2019: Omnichannel, Marketing, And Personalization

The Content of “A Marketer’s Guide to Evaluating Personalization Technology”:

  • Why Personalization Can Never Be A Bolt-On
  • Three Varieties of Bolt-Ons; Three Dead-Ends
  • What User-Centric Personalization Looks Like
  • Why True Personalization Is Always Omnichannel
  • A Connected Solution
    • Key Considerations for the CTO
    • Key Considerations for the CMO
    • Key Considerations for the CEO
    • Questions to Ask Your Personalization Vendor

Number of Pages:

  • 13 Pages


  • Free

Sailthru. Inc.

Founded in 2008, Sailthru, part of CM Group's family of brands, helps modern marketers at leading retail and media companies to build deeper, longer-lasting relationships with their customers.The world’s most innovative publishers, (e.g. The Economist, Business Insider, and Mashable), and the world’s fastest growing e-commerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.

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