Digital Marketing Researches & Reports

UPS Pulse of the Online Shopper: The US Mobile Mindset, June 2017 | UPS


Mobile has become an integral part of American consumers’ lives. According to a study conducted by Deloitte, three-quarters of those ages 25 to 34 in the US, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. Mobile commerce worldwide also is growing year-over-year because research and buy online resulting in more time and money channeled via mCommerce.

Get a glance at the main insights into the Mobile Mindset of the smartphone shoppers in the US:

Smartphone Dynamics

  • 48% of smartphone users in the US have made a purchase using a mobile phone, 66% of them were Millennials.
  • 59% use smartphone to research, with 76% of them were Millennials, and 48% use it to purchase, with 66% of them were Millennials too.
  • 40% shop using retail apps, 92% of them were Millennials.
  • More than 9 in 10 of smartphone purchasers’ research had been made on smartphones.

The Utility of Smartphones

  • The vast majority of smartphone users in the US use their smartphones in-store to check products’ reviews, to compare prices, and to access coupon sites or apps for in-store redemption.
  • Nearly a quarter of smartphone users said that their “on the go” lifestyle made it more convenient to shop via phone.

The Evolving Store Experience

  • 53% of smartphone purchasers in the US are aware of “In-Store Trackers”, with 40% of them have received in-store messaging.
  • 62% have taken an action when they received a retailer text message.
  • 28% of smartphone users have used their device to make an in-store payment.
UPS Pulse of the Online Shopper: The US Mobile Mindset, June 2017 | UPS 1 | Digital Marketing Community

A Graph Shows the Mobile Device Usage Among Shoppers in the US: 2017 Vs. 2016 – UPS


Data were driven from 5,189 shoppers in the US. The survey was conducted between January 10 and February 28, 2017.

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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