Facebook app ranked the top of most used apps among smartphone users in the US. It’s also the essential app for an average of 37% of smartphone users, most of them (47%) aged 18-34 years old.
In general, all Millennials smartphone users are more likely also to stuck with functional apps such as Gmail (34%), Amazon (30%) and Google Maps & Search apps (24% & 22%).
Otherwise, those users who aged more than 35 years old favor functional apps such as Google Maps and Google Search over entertainment.
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