Mobile has become an integral part of American consumers’ lives. According to a study conducted by Deloitte, three-quarters of those ages 25 to 34 in the US, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. Mobile commerce worldwide also is growing year-over-year because research and buy online resulting in more time and money channeled via mCommerce.

Get a glance at the main insights into the Mobile Mindset of the smartphone shoppers in the US:

Smartphone Dynamics

• 48% of smartphone users in the US have made a purchase using a mobile phone, 66% of them were Millennials.
• 59% use smartphone to research, with 76% of them were Millennials, and 48% use it to purchase, with 66% of them were Millennials too.
• 40% shop using retail apps, 92% of them were Millennials.
• More than 9 in 10 of smartphone purchasers’ research had been made on smartphones.

The Utility of Smartphones

• The vast majority of smartphone users in the US use their smartphones in-store to check products’ reviews, to compare prices, and to access coupon sites or apps for in-store redemption.
• Nearly a quarter of smartphone users said that their “on the go” lifestyle made it more convenient to shop via phone.

The Evolving Store Experience

• 53% of smartphone purchasers in the US are aware of “In-Store Trackers”, with 40% of them have received in-store messaging.
• 62% have taken an action when they received a retailer text message.
• 28% of smartphone users have used their device to make an in-store payment.

A Graph Shows the Mobile Device Usage Among Shoppers in the US: 2017 Vs. 2016 – UPS

Methodology:

Data were driven from 5,189 shoppers in the US. The survey was conducted between January 10 and February 28, 2017.