Tech Tracker, Q4 2016 | Ipsos

89% of GB -Great Britain- adults have accessed the internet in the last 3 months, with an increasing penetration reached to 71% in Q4 2016. Nearly 2 in 5 of adults have at least one gaming console in their households with 1 in 5 owing Microsoft’s Xbox360 or Xbox One, and nearly a quarter own ebook readers.

The Internet and social media usage overview among GB  adults:

  • The top activities that the GB adults have done in the past 3 months were:
    -Sending & receiving emails (with rate 81%).
    -Visiting sites for getting personal interests, information (with rate 72%),
    -Visiting sites to get info products (with rate 70%),
    -Visiting sites to buy products online (with rate 67%).
    -Checking bank accounts and other financial holdings have seen a significant rise as it reached to 58% in Q4 2016.
  • The majority of respondents claim that they have a personal computer or laptop (with rate 80%), laptop (with rate 72%), DVD player (with rate 58%), and digital TV (with rate 56%).
  • 74% of GB adults own smartphones and use it for reading or sending emails with rate 69%, visiting social networking sites with rate 54%, and browsing websites with rate 48%.
  • The top social networking sites visited in the last 3 months were Facebook, followed by Twitter, Instaragam, Google+, and Snapchat.
  • Females Facebook users are higher than males by rate 51% of while the rate of Males is 49%.

Tech Tacker Q4 2016_Ipsos

For more information please download the “Tech Tracker, Q4 2016” full report.

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