A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of display:
- Paid search spending growth in the US increased by only a rate of +1% to record 15% in Q1 2017.
- Google search ad spending in the US also grew by the same rate (+1%) to reach 21% during the same period.
- The Product Listing Ad (PLA) spending in the US achieved the fastest growth in Q1 2017 (32%), up from 30% growth in Q4 2016.
Organic search & social
- Google organic search visits grew with less than 1% in Q1 2017, but it is still growing year over year despite the lowest growth rate.
- Google in the US holds 93% of mobile organic search visits in Q1 2017 and 88% of all organic search visits.
- Social media sites produced 3.3% of all site visits in Q1 2017, up slightly from Q4 2016, with 66% produced by mobile devices include both phones and tablets.
Display & Paid Search
- Facebook Spends hit 71% in Q1 with the ongoing click and impression volume grow.
- Desktop down to 55% of all Google display network spend.
- In contrast, 80% of all YouTube video spend and 77% of all Facebook video spend went to phones and tablets.
- Paid social spend decreased with a rate of 39% in Q1 2017, compared to 68% a year earlier.
Shopping Engines & Feeds
- The eBay Commerce Network (ECN) accounted for 68% of all CSE spend in Q1 2017, nearly identical to its spend share in Q4 2016.
- Revenue from Connexity ads declined to record 29% in Q1 2017, a slight improvement from a 30% decline in Q4 2016.
For more information, please download “Digital Marketing Report, Q1 2017” full report.