Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for optimized ad purchases and make them accordingly. All of this cuts out a lot of the human element of deliberately choosing individual ad purchases or the purchases of large sets of ads.
Take a glance at the types of advertising that B2B marketers are buying it programmatically the most, 2019:
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