Digital Marketing Researches & Reports

The Mobile Economy in Sub-Saharan Africa, 2017 | GSMA

| Africa

Sub-Saharan Africa region grows faster than any other region; the CAGR – Compound Annual Growth Rate – of 6.1% over the 5 years to 2020 is around 50% higher than the global average. The region also holds 20 million unique mobile subscribers equivalent to a penetration rate of 43% and it’s expected to have more than half a billion unique mobile subscribers by 2020.

Read the main highlights below about the mobile economy in Sub-Saharan Africa:

  • The total number of SIM connections in the Sub-Saharan Africa region reached 731 million in 2016 and will rise to nearly 1 B by 2020.
  • Smartphone connections in the region have doubled over the past 2 years to nearly 200 M, totaled for a quarter of mobile connections in 2016.
  • There will be smartphones growth of 300 M from the end of 2016 and it will rise to more than 500 M by 2020.
  • 90% of smartphone users in Nigeria, South Africa & Tanzania use at least one IP messaging service, such as WhatsApp, BBM or Facebook Messenger, regularly.
  • Women in Sub-Saharan Africa were 17% less likely than men to own a mobile phone in 2016.
  • The total mobile revenues in Sub-Saharan Africa reached $40 billion in 2016, an increase of 3.9% in the prior year.
  • Mobile broadband connections are expected to increase from 33% in 2016 to 60% by 2020.
  • There were 97 live 4G networks in 39 countries across Sub-Saharan Africa by March 2017; covering 28% of the region’s population.
  • 4G networks in South Africa now reaches 3-quarters of the population. The country also has a mobile broadband penetration rate of more than 70%.

The Mobile Economy Sub-Saharan Africa 2017 GSMA

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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