Digital Marketing Statistics & Metrics

Facebook Messenger Is the Most Used App in US, 2016 | GSMA

Uncategorized | USA

SMS is still the most widely used communications service in the US and the Facebook Messenger is the most popular app in the US with a rate of 61%.

In terms of chat and instant messaging, Facebook Messenger also leads other apps with a rate of 54%, compared with 25% for Twitter. Skype also leads the VOIP (11%) and video call (24%) markets.

Facebook Messenger Is the Most Used App in US, 2016 | GSMA 1 | Digital Marketing Community

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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