id
was set in the arguments array for the "Better Ads Sidebar" sidebar. Defaulting to "sidebar-1". Manually set the id
to "sidebar-1" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/dmc/public_html/wp-includes/functions.php on line 5865id
was set in the arguments array for the "Better Ads Archives" sidebar. Defaulting to "sidebar-2". Manually set the id
to "sidebar-2" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/dmc/public_html/wp-includes/functions.php on line 5865Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases (Brand Research, Brand Discovery, Purchasing, Brand Advocacy and Brand Attitudes). Discern the differences between generations during the online purchase journey:
A Graph Shows the Main Sources of Searching About Brands or Products Worldwide
Data were driven from 97,317 internet users aged 16-64 across 38 countries. Among this cohort, there were 10,363 Gen Z (aged 16-20), 38,459 Millennials (aged 21-34), 36,246 Gen X (aged 35-53), 12,245 Baby Boomers (aged 54-64).
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