Discounts and Brand Reputation Are the Top Purchasing Influencers Among Generations, 2017 | Yes Lifecycle Marketing

Purchasing is the result of marketing. All generations during the purchasing process value discounts (92%) and brand reputation (90%) as the top factors influence purchasing. Followed by the ease of transactions (88%), ease of buying online (74%), meeting the immediate needs (68%), brand loyalty (62%) and recommended products (45%).

Discounts and Brand Reputation the Top 2 Influencing the Purchasing via Generations, 2017 Yes Lifecycle Marketing

For more information, please download “A Marketer’s Guide to Reaching Each Consumer Generation” full report.