Digital Marketing Statistics & Metrics

Discounts and Brand Reputation Are the Top Purchasing Influencers Among Generations, 2017 | Yes Lifecycle Marketing

E-Commerce & Retail | Global

Purchasing is the result of marketing. All generations during the purchasing process value discounts (92%) and brand reputation (90%) as the top factors influence purchasing. Followed by the ease of transactions (88%), ease of buying online (74%), meeting the immediate needs (68%), brand loyalty (62%) and recommended products (45%).

Discounts and Brand Reputation the Top 2 Influencing the Purchasing via Generations, 2017 Yes Lifecycle Marketing

Yes Marketing

Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering.

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