RESEARCH

Infographic: 2017 US Teacher Shopping Preferences & Statistics | SheerID & Agile Education Marketing

Teachers are one of the marketing segments that can’t be overlooked. In 2016-17, they spend almost 11% of their personal paychecks on classroom expenses such as classroom supplies and instructional materials with an average of $468.

Find out more about how & when they shop, what they shop for and how much they spend:

  • Some teachers reported that they spent up to $5,000 in 2017, almost decreased by $1,000 from 2016.
  • 36% of the teachers shopped every few months, 28% shopped every single month and 22% shopped only before the school year starts.
  • 85% don’t currently use crowdfunding platforms such as GoFundMe to raise the funds for their classrooms, while 25% would do so in the future.
  • 49% said they prefer to shop online, compared to 22% prefer shopping in-store.
  • 78% were more likely to use laptops for purchasing classroom items than mobile devices or tablets (11% for both of them).
  • Paying for shipping is the key driver which make 41% of teachers abandon online shopping.
  • Teachers are 96% more likely to purchase from a company that offers a teacher discount online.

Infographic 2017 Teacher Shopping Preferences & Statistics SheerID & Agile

Methodology:

Data were driven from 674 K-12 teachers and educators from across the US.

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