Businesses are investing their valuable time and resources into creating compelling content, but their strategy won’t complete without a plan to distribute it.

Below are the highlighted points which show companies methods for achieving their most important content marketing objectives:

• 81% of marketing influencers consider their content marketing and distribution strategy to be successful to some extent.
• 35% rate their strategy as very successful (best-in-class).
• 50% of the respondents identified increasing sales revenue as their most important objective when it comes to the content marketing and distribution strategy.
•  For marketing influencers, the most useful measures of content marketing success were lead generation/nurturing (53%) and customer engagement (50%).
• The most effective types of content used by marketing influencers were video motion/graphics (49%), website articles/blogs (47%), social media content (46%) and research reports (44%).
• Nearly two-thirds (63%) of marketing influencers choose search engine marketing as the most effective paid channel used to distribute content.
• 50% think that the social media Ads were the most effective paid channel.

A Chart Shows How Is the Effectiveness of Paid Distribution Changing

Methodology:

Data were driven from 243 marketing influencers and research subscribers through an online questionnaire during the week of June 5, 2017.