Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing.
E-Commerce offers fantastic opportunities to firms that can provide an exceptional customer experience. The most successful retailers will deliver excellence throughout the entire shopping journey.
Delivering an excellent shopping experience entails providing proper messaging and support to make customers aware of a product, offering information that is organized in a compelling fashion to help with research and consideration, and creating a seamless purchase process. After the sale is made, the work is not done.
The most successful retailers ensure that the delivery process is efficient and reliable and that customers receive an outstanding post-purchase experience, including follow-up with relevant and compelling sales offers and coupons.
This research resulted from an extensive survey of 5,000 respondents, drawn from a panel of Canadians who shopped online last year. The survey was available in both English and French, with fieldwork taking place from March 23 to April 9, 2018.
Eighty percent of the respondents came from five of Canada’s provinces and spoke English; 20 percent spoke French. The sample matched the Canadian population (+/- 1 percent) on key demographic variables, including age, gender, and region.
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