With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retailers need to build their campaigns on a true information.

Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season:

Spending on Back-to-School of US Moms in 2017:

• Half of US moms surveyed said that their households intended to spend more on BTS shopping in 2017, compared to 44% in 2016.
• 57% consider the BTS season a strain on their personal budget.
• 53% said their children strongly influence on BTS clothing/footwear purchases.
• 54% said they will make some of their BTS purchases during tax holiday, compared to 7% who intended to make all their BTS purchases during this holiday.
• Basic school, clothes and footwear supplies are most likely to be purchased for the upcoming new school year with rates 98%, 97% & 95% respectively.

Supplying Back-to-School for US Moms in 2017:

• Most of BTS shoppers in the US would visit 2-3 stores to purchase school supplies for back-to-school 2017-18.
• 72% planned to purchase school supplies online this year, compared to 64% than the last one.
• In terms of what made households not purchase school supplies online, 55% said their kids like going to stores for supplies, shopping in-store is funnier (29%) and shopping online for school supplies is hard (29%).
• Three-quarters planned to shop from amazon.com to purchase school supplies for the 2017-18 BTS season, 40% from walmart.com and 25% from target.com.

Feeding & Clothing Back-to-School for US Moms in 2017:

• 36% of parents in US resort to “McDonald’s” when they need a quick meal or snack for their kids before-school and/or after-school while 17% resort to “Chick-fil-A”.
• 60% planned to buy clothing from “Target” retailer purchase for back-to-school 2017-18, while 55% tend to buy from “Walmart” and 52% from “Kohl’s” & “Old Navy”.
• 33% are completely/very likely to purchase clothing/footwear online for BTS 2017-18, while 38% is not likely.

Methodology:

Data were driven from 1.001 moms of K-12 children in the USA who aged from 25-64 years old.