Digital Marketing Researches & Reports

The 2017 US Mobile App Report | Comscore

Mobile Marketing | USA

US internet users attitudes and usage habits towards the Apps are changed year over year, especially for the ages between 18 & 44 years.

Take a deep look at the US mobile Apps insight:

  • Smartphone Apps acquired half of the spent time on digital media, followed by 34% spent on the desktop.
  • Users aged from 18 to 24 years spent 66% of their digital media time on smartphone Apps alone and about 3.2 hours on the mobile Apps (including smartphone & tablet).
  • 87% of time spent on mobile was spent on mobile Apps, while only 13% was spent on mobile webs.
  • Users spend on the top mobile Apps (186.9 minutes per visitor) which equal 16× of the mobile web (11.9 minutes per visitor).
  • 51% of smartphone users didn’t download any Apps in a month, while 49% downloaded from 1 App to 8 Apps with an average of  2 downloaded Apps.
  • 70% of Millennials still have a lot of excitement for new Apps, besides 64% of them willing to shell out cash for Apps, with an average purchase 1 paid App/month.
  • 37% of smartphone users are most likely to select Facebook as their most essential App.
  • Facebook and Google own 8 of the top 10 most used Apps.
The 2017 US Mobile App Report comScore

A Chart Shows the Average Daily Use on Apps Across Users Age


Data were driven from a survey of 1,033 smartphone users aged 18+ in July 2017, besides behavioral measurement data from comScore Media Metrix Multi-Platform, comScore Mobile Metrix, and comScore MobiLens.

Comscore Inc.

Market Research

Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership. Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.

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