Recent time, Facebook made several evaluated efforts focusing on Maximizing Advertisers and marketers experience by rolling out, launching, and developing effective features and tools, that enables them to create effective Facebook Ads.
One of those efforts was last two week when Facebook has announced on its official blog that its Creative Shop team rolled out a new process to Facebook ads called “Create to Convert”, which an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.
It continues in its ongoing work in this way and, last week, Facebook announced the launch of three new features and options working alongside with the Create to Convert tool. According to the latest updates, the new features will be available, in various forms, to all advertisers.
As explained by Facebook:
“Video has become one of the most effective ways to connect with customers on mobile, but in order to capture attention, it’s critical to adopt a mobile-first strategy to create video ads that fit seamlessly into the mobile content consumption experience.”
The Video Creation Kit is one of the new tools and options, that makes advertisers be able to convert still image and text assets into mobile-optimized video Ads framed in 1:1 for feed environments or 9:16 for stories on Facebook and Instagram.
It has four templates, that are existing in Ads Manager within the single video and slideshow formats and can be reached under Publishing Tools on the advertisers brand’s Facebook page. As explained by Facebook, these templates are:
FBB Blog: Making It Easier to Build Mobile-First Video Ads
Posted by Facebook Business on Tuesday, August 21, 2018
Alongside the Creation Kite, Facebook also adds a new video cropping tool, which enables the advertisers to create the framing of their video ads by cropping videos to the Facebook recommended aspect ratios within the ad creation flow.
In addition, Facebook provides a variety of aspect ratios, such as 1:1 and 4:5 for feed, 16:9 for in-stream and 9:16 for stories, that puts them afront many chooses.
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