Digital Marketing News

Facebook Adds 3 New Options to Convert Still Image Into Video Ad

Recent time, Facebook made several evaluated efforts focusing on Maximizing Advertisers and marketers experience by rolling out, launching, and developing effective features and tools, that enables them to create effective Facebook Ads.

One of those efforts was last two week when Facebook has announced on its official blog that its Creative Shop team rolled out a new process to Facebook ads called “Create to Convert”, which an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.

It continues in its ongoing work in this way and, last week, Facebook announced the launch of three new features and options working alongside with the Create to Convert tool. According to the latest updates, the new features will be available, in various forms, to all advertisers.

As explained by Facebook:

“Video has become one of the most effective ways to connect with customers on mobile, but in order to capture attention, it’s critical to adopt a mobile-first strategy to create video ads that fit seamlessly into the mobile content consumption experience.”

Video Creation Kit

The Video Creation Kit is one of the new tools and options, that makes advertisers be able to convert still image and text assets into mobile-optimized video Ads framed in 1:1 for feed environments or 9:16 for stories on Facebook and Instagram.

It has four templates, that are existing in Ads Manager within the single video and slideshow formats and can be reached under Publishing Tools on the advertisers brand’s Facebook page. As explained by Facebook, these templates are:

  • Promote a product (6 seconds): Focus on a key product to generate interest and sales.
  • Sell multiple products (6 seconds): Show a selection of products, promote a special offer and drive sales.
  • Show product benefits (15 seconds): Highlight product features, use case studies or explain how a product works.
  • Drive product discovery (15 seconds): Bring your brand to life and share what makes your product unique.

Video Cropping

Alongside the Creation Kite, Facebook also adds a new video cropping tool, which enables the advertisers to create the framing of their video ads by cropping videos to the Facebook recommended aspect ratios within the ad creation flow.

In addition, Facebook provides a variety of aspect ratios, such as 1:1 and 4:5 for feed, 16:9 for in-stream and 9:16 for stories, that puts them afront many chooses.

Simple video creation tools

Facebook also brings a new simple video creation tools, that enables advertisers to create videos template from Page assets such as photos and company logos, in a quick way. This tool also enables advertisers to create effective video ads that look great on mobile, even though, it isn’t required for any major investment.
Mobile first Facebook ads

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