Facebook announced on its official blog that its Creative Shop team rolled out a new process to Facebook ads called “Create to Convert”, which an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.
The Facebook’s new “Create to Convert” enables the all brands’ advertisers to convert the still ad image to a creative ad video in an easy method without any extra costs and the workload of regular video creation, which help them exactly to maximize Facebook ad performance.
“Facebook Creative Shop is here to help. We’ve developed some tools that can help improve the quality of your ads on Facebook, allowing you to connect more effectively with your customers – and reach your business objectives. And hopefully reduce your headaches.” Facebook Said.
As explained by Facebook:
“As people spend more and more time on mobile, advertisers have the opportunity to drive both brand building and direct-response results. But creativity is key to capture your audience’s attention and drive action. On mobile, video has proven to be one of the most engaging formats to connect with customers, and now, producing video ads does not have to be expensive or time consuming. In the past year, the number of advertisers using video in direct-response campaigns across our platforms increased 3.8X. In fact, you can easily transform existing still ads into lightweight video ads just by adding motion. “
Posted by Facebook Business on Monday, August 13, 2018
As a desire for making the best use of “Create to Convert”, Facebook built a list of the various ways the new process can be used:
In the announcement, Facebook also showcases the importance and the effect of the new “Create to Convert” on the brands’ conversions in numbers. It reported that they built 49 studies with brands using these production methods and saw a positive outcome for 69% of the brands. It also listed the examples. which provide these results, such as:
Despite the Facebook new “Create to Convert” is considered to be a great shift in the creations of Facebook ads, it is not available as a self-serve ad tool just yet. There’s no explanation of the process, which means the advertisers need to get in touch with Facebook’s Creative Shop team to work out an individual approach for their content.
It should also be referred to that Facebook’s Creative Shop is a group of ad experts which The Social Network has been expanding over the last two years, now includes more than 250 creative strategists across 40 Facebook offices around the world.