YouTube Tops the Most Preferred Social media Platforms Among MENA Women, 2016 | Ipsos
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86% of female internet users in MENA region are using social media. 3 quarters of them prefer to use YouTube more than any other platform, followed by Facebook (71%), Instagram (64%) and the Snapchat (59%).
In terms of brand interaction, 39% of females internet users liked a brand on Facebook, 33% recommended a brand to others, 30% recommended others against a brand and 23% visited a brand’s website.
Ipsos
Market Research
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