Enhancing and attracting online customers is very important to know about their behavior and understand what they require and need. Since online shopping is the new medium of shopping with new demands of consumers. All customers have their own desires and demands for products so that it is very crucial for all online retailers to identify and know about their online consumer needs.
Amazon offers a number of ways through which online retailers can sell inventory, but choosing which program to use to sell on Amazon can be a challenge. Keep in mind that managing accounts on Amazon take time and knowledge on the part of the seller. Amazon has particular requirements for its Marketplace and a considerable amount of time and knowledge are necessary to manage these campaigns.

Take a look at the most frequently purchased product categories from Amazon in 2019:

• Electronics, computers, & office is the most frequently purchased product category by surveyed Amazon shoppers with a rate of 35%.
• Beauty and health product category is ranked as the second most frequently purchased product category from Amazon by surveyed shoppers with a rate of 14.7%.
• Clothing, shoes, jewelry, and watches come at next as a product category that purchased frequently from Amazon by surveyed shoppers at a rate of 14.4%.
• Home, garden, and tools also listed by surveyed shoppers as a frequently purchased product category from Amazon at a rate of 10.5%.

A Graph Shows The Most Frequently Purchased Categories From Amazon, 2019.