Improving and developing brand awareness is the most common goal for content marketing by generating fresh original content that consumers find it interesting, relevant, and offers value, it establishes the brand as a voice that exhibits expertise and authority. Content marketing isn’t just about generating as many words as possible, however. If you want to build a successful content strategy, it helps to start by setting goals. Successful content marketing can’t really be seen in an isolated way it’s part of that bigger integrated marketing puzzle, essentially revolving around the customer and customer experience, in correlation with the brand’s value proposition

Take a glance at the agency marketers’ goals that have been achieved by using content marketing in the last 12 months:

• Creating brand awareness is ranked as most agency marketers’ achieved goals by using content marketing successfully at a rate of 83%.
• Building credibility is ranked as the second most achieved goal by using content marketing successfully at a rate of 75%.
• Educate audiences comes at next as a goal that agency marketers’ achieved it by using content marketing successfully at a rate of 72%.
• Generating leads also listed as an achieved goal by using content marketing successfully at a rate of 60%.
• Building loyalty with existing clients is an achieved agency marketers’ goal by using content marketing successfully at a rate of 53%.

A Graph Shows The Agency Marketers’ Goals Achieved by Using Content Marketing Successfully in The Last 12 Months, 2019.