Digital Marketing Researches & Reports

Agency Content Marketing 2019: Benchmarks, Budgets, and Trends | CMI

Content Marketing | Global

MarketingProfs participated with Content Marketing Institute to release the first of its kind report on agency content marketing worldwide. The report explains how marketers use content marketing to promote their agencies, whether agencies practice the content marketing practices they preach or not, and how effective are they at using content marketing.

A Glimpse at the Top Findings of Agency Content Marketing 2019:

  • 64% of agency marketers said they’re more successful with content marketing compared with one year ago.
  • 94% agreed their agency values creativity and craft in content creation and production.
  • 69% always/frequently use storytelling in their own content marketing.
  • Agency marketers said they have used content marketing successfully in the last 12 months to create brand awareness (83%), build credibility/trust (75%), and educate audiences (72%).
Agency Content Marketing 2019: Benchmarks, Budgets, and Trends - Goals Agency Marketers Have Achieved by Using Content Marketing Successfully in Last 12 Months

Goals Agency Marketers Have Achieved by Using Content Marketing Successfully in Last 12 Months

The Content of “Agency Content Marketing 2019” Report:

  • Welcome
  • Key Findings
  • Success, Maturity & Commitment
  • Strategy & Opinions
  • Technology Use & Proficiency
  • Audience Research & Nurturing
  • Content Creation & Distribution
  • Budgets & Spending
  • Goals & Metrics
  • Content Marketing Issues of Importance
  • Methodology
  • About

Number of Pages:

  • 39 Pages


  • Free


Data as driven from a sample of 1,947 recipients from around the globe—representing a full range of industries, functional areas, and company sizes. The survey was conducted during June and July 2018.

This report focuses on the findings from the 320 respondents who indicated their organization is a for-profit agency and they are directly involved with or oversee content marketing within their agency. The majority of agency respondents are based in North America (76%), followed by Europe (10%), Asia (5%), and Other (9%).

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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