Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands.
Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online).

While 43% left a brand because of slowing in issue resolution, 42% left a brand due to irrelevant communications and 41% did so because it was hard to find products/service or offers that fit their needs and interests.