The days of social as an optional marketing channel are over. Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Now that social marketing channel has its rightful place at the table, it is vital to understand where in the funnel social efforts should be targeted.

Take a glance at the most used social platform by social marketers:

• Facebook is ranked as the first used platform by social marketers with a rate of 97%.
• Twitter is ranked as the second used social network by social marketers with a rate of 88%.
• Instagram comes at next with a rate of 83% of social marketers who indicated that they are using this network.

A Graph Shows The Social Media Networks Usage by Social Marketers in 2018.