77% of Consumers in Australia Are Using Facebook, 2017 | Deloitte
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Australia
Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. This is followed by Instagram – which attracts Millennials more than any other generation – with a rate of 27%.
On the other side, FB Messenger ranked the top of all messaging apps in Australia with a rate of 62%, followed by WhatsApp (30%) and then Skype (28%).
Graph Shows The Most Used Social Media Sites & Messaging Apps in Australia Across Ages, 2017.
Deloitte
Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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