Internet users spend more time on social media platforms than on any other website that changes people’s communication way and even daily activities, so companies have to be present, follow and expand their customer reach. Thus, companies witnessing the rise of social media started increasing their presence on multiple social media platforms.

The use of social media channels has become a common practice for B2C and B2B companies as these channels are expanding companies reach, help promotional campaigns and more importantly generate electronic word-of-mouth that creates economic, utilitarian, or social value for users and generating quality leads for companies.

B2B companies have become aware of the many possibilities that social media can do to their marketing strategies. They have recognized that having an identity on social media platforms that increases brand awareness, boosts company website traffic, and generates quality B2B leads.

Take a glance at the top social media channels that generate B2B leads in USA, 2019:

• Facebook is ranked as the most used social media channel that generates B2B leads by surveyed USA marketers with a rate of 68.54%.
• LinkedIn is ranked as the second most used social media channel that generates B2B leads by surveyed USA marketers with a rate of 42.38%.
• YouTube ranks next as a social media channel that generates B2B leads by surveyed USA marketers with a rate of 39.07.
• Twitter also listed as a used social media channel by surveyed USA marketers for generating B2B leads with a rate of 37.42%.

A Graph Shows The Most Social Media Channel That Generates Leads, 2019.