Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes.
Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with a rate of 47%.
In terms of high priority marketing objectives, marketing professionals indicated that brand awareness is a high priority marketing objective with a rate of 37%.
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