Retail apps are attracting the attention of smartphone users for the proficient experiences they deliver. Online shoppers choose to use the app over the website because it’s faster, provides a better user experience and is easy to access via their phone.

Smartphone purchasers indicated that they use the retailer’s apps because it is faster than the website with a rate of 53%, while 40% reported that they use retailers apps due to the better user experience of it.

20% of Smartphone purchasers said that they are using the apps because of the reward of the free shipping or the product discounts.

                                                A Graph Shows The Top Reasons for Using Retailer’s Apps.