52% of Retailers Are Improving Their Mobile Web Checkout to Increase Their Sales Revenue in 2018 | RetailMeNot
E-Commerce & Retail | Global
Marketers have shifted their mobile team away from e-commerce to digital marketing, due to the increased opportunities of having the mobile marketing impact on all digital and in-store channels. Based on survey results, mobile will be a key area for retailers looking to positively affect sales growth and offer consumers the smartphone shopping experience that they are seeking for.
Take a glance at the tactics that retailers are planning to implement in 2018 to increase their sales revenue:
- 52% of surveyed marketers mentioned that their companies are planning to improve their mobile web checkout to boost their sales growth.
- 51% reported that they are planning to offer discounts exclusively for their mobile app users & loyalty programs to consumers as a tactic to improve their sales income.
- 49% of marketers indicated that their companies will implement the buy online, pick up in store tactic to increase their sales revenue.
- 40% of surveyed marketers mentioned that their companies are planning to provide a chatbot/messenger in 2018 to raise their sales growth.
A Graph Shows Companies Plans to Implement That Affect Sales Growth In 2018.
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