63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016.
So, it’s very critical and important to know that “percent off” is the most preferred promotions type among BTS shoppers with a rate of 36%. This is followed by “dollar off” with 19%, “tax-free savings” (15%), “buy more – save more” (14%) and free shipping (13%).
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