83% of Local GCC Millennials said that they have shopped online in the 6 months previous the survey. The most purchased items by them were mobile phones (20%), clothes, shoes & accessories (20%) and electronic equipment (19%). On the other side, flowers (3%), pet related (3%), music (4%), sporting goods (6%) and books (6%) – hardcopy – were the least online purchases categories.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019