In order of optimizing a marketing automation strategy, it is essential to track and measure the results of integrating a new system. Revenue generated and customers acquired are the most important metrics for measuring the benefits of marketing automation integration according to surveyed marketers.

Marketing automation helps automatically route marketing-qualified leads based on a score or rank, so sales can focus time and energy on leads that are ready to advance in the funnel. Nurture programs offer a unique opportunity to engage with prospects over time, on their terms and in a way that is manageable, understandable, and meaningful that help brands to develop relationships based on value and ongoing communication, whether or not the prospect is ready to buy.

Take a glance at the most important metrics for measuring the benefits of marketing automation integration, 2019:

• The generated revenue is ranked as the most important metric used for measuring the benefits of marketing automation by surveyed marketers at a rate of 60%.
• Customers acquired is ranked as the second most important metric used by surveyed marketers for measuring the benefits of marketing automation integration at a rate of 52%.
• Conversion rates come at next as an important metric used by surveyed marketers for measuring the benefits of marketing automation integration at a rate of 44%.
• Sales accepted lead also listed as a metric used by surveyed marketers for measuring the benefits of marketing automation integration at a rate of 29%.

A Graph Shows The Metrics of Measuring The Benefits of Marketing Automation Integration, 2019.