The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs.

66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content development, while 62% reported that they expect to spend in the next year on website/SEO.

42% of marketers indicated that they expect to spend at least 20% of their marketing budget on social media marketing, then comes at next marketing automation with a rate of 39%.

A Graph Shows The Spending Areas That Marketers Expect to Spend at Least 20% of Their Marketing Budget on in 2018.