Marketing automation is a solid process for lead acquisition, management and sales. Developing and optimizing this process by capturing data and creating baseline goals can effectively grow any business.

Surveyed marketers mentioned that there are difficult tactics used to optimize marketing automation, the ”Personalized/dynamic content” is ranked as the most difficult tactic in optimizing the marketing automation with a rate of 46%, while ”Ai and predictive modeling” is ranked as the second difficult tactic with a rate of 45%. Then comes at next ”customer experience mapping” with a rate of 43%.

                                     A Graph Shows The Most Difficult Tactics Used In Optimizing Marketing Automation in 2018.