Generally, the greatest challenge that may face marketers is to know customers needs, wants, and attitudes, then to increase the visibility over competitors.

For retail and e-commerce marketers in North Africa, the greatest challenge that faces them is the Lack of budget, unlike South American countries lack of budget doesn’t represent any problem for them.

For EMEA countries, we can find that the greatest challenges for them are that there are not enough members to execute the marketing plans, and the inability to act on data in a timely manner.

A Graph Shows The Personalization Challenges by Region.