Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015.
These are followed by Instagram and Snapchat which increased significantly to score 42% and 31% of usage in 2017 after 30% and 17% in 2016.
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