Influencer marketing is mostly used in attempts to impact a customer. New concepts and objectives are raising such as awareness, loyalty, and generating engagement. The concept of word-of-mouth communication that minimizes this noise has received significant attention in the digital ocean and communication through social media has become a cultural phenomenon. As electronic word-of-mouth increases, influencer marketing becomes one of the most effective and promising marketing techniques.
Influencer marketing is the type of marketing that started rising in the past few years and seems it will keep doing so in the upcoming years. It focuses on individuals who have some kind of influence in the group of people you’re targeting, rather than on the whole market, and orients marketing around them. It can be in all different forms and types.

Take a glance at the biggest challenges of influencer marketing from the brands’ point of view, 2019:

• Measuring ROI is ranked as the biggest challenge of influencer marketing by surveyed brands with a rate of 57%.
• Fake followers are ranked as the second biggest challenge of influencer marketing by surveyed brands with a rate of 21%.
• The authenticity of influencer content comes at next as a challenge of influencer marketing by surveyed brands with a rate of 13%.
• General campaign management also listed as a challenge of influencer marketing by surveyed brands with a rate of 6%.

A Graph Shows Brands Biggest Challenges of Implementing Influencer Marketing, 2019.