Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers.
It involves identifying and building relationships with influential individuals who can sway brands’ customers purchasing decisions.
These influencer marketers are trusted third parties like journalists, bloggers, public figures, and industry analysts. For instance, when a celebrity is seen visiting a certain store, they provide exposure to the brand and may influence people to also become patrons.
A Graph Showing What Brands Struggles With The Most About Influencer Marketing, 2019
Methodology:
This survey is conducted by Zine to investigate exactly where influencer marketing is headed. With over 1000 influencers and 200 brands, in this report Zine is predicting what’s next for influencer marketing.
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