Increasing Conversions Is the Most Important Objective for an Email Marketing Strategy, Sep. 2017 | Ascend2
Digital Marketing | Global
Most of the marketing influencers surveyed globally reported that increasing conversion and click-through rates are their most important objectives for an email marketing strategy to achieve with rates 55% and 49% respectively.
The third most important objective is increasing the size of the email lists this channel relies upon, with a rate of 43%.
Graph Shows the Most important Objectives for an Email Marketing Strategy to Achieve for 2017.
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