Most of all American shoppers shop from large retailers with a rate of 74% and marketplaces with 54%, followed by 44% do so at webstores and 36% at category-spec.

But there are some features that American online shoppers would like to see more from online stores. Images (78%) & reviews of products (69%) and side-by-side product comparisons (46%) are highly appreciated & required by them. So, retailers need to be aware of what their shoppers need more to increase their interaction and conversions.

Graph Shows What Americans Online Shoppers Want More From Online Stores, 2017