85% of Australian marketers use content marketing, focusing on building audiences. But in terms of rating their organizations’ overall success in content marketing, 57% of Australian marketers were moderately successful with their overall content marketing approach, while 18% were very successful and only 4% were extremely successful with their content marketing approach.

A Graph Shows How Australian Marketers Rate Their Organizations’ Success of Their Content Marketing Approaches.

For more information, kindly check the “Content Marketing in Australia 2018“ full report.