When it comes to communications platforms that are predicted to grow in relevance in the future, pictures tell the story. YouTube and Instagram, whose popularity is based on photographs and videos, are projected to be the big winners in an era of decreasing attention span. Social media use has increased among consumers around the world, causing an increase in the adoption of social media as tactics for many public relations professionals. And since, this new form of communication is growing at such a rapid pace, it is important to analyze the impact it has on the overall public relations practice.

Take a glance at the important communication platforms that will enhance the effectiveness of communication strategies in the next five years:

• YouTube is ranked as the most important communication platform that will enhance the effectiveness of communication strategies in the next five years with a rate of 48%.
• Instagram is ranked as the second important communication platform that public relations professionals predicted will enhance the effectiveness of communication strategies with a rate of 46%.
• Google comes next as an important communication platform that will enhance the effectiveness of the communication strategies as surveyed public relations professionals predicted with a rate of 42%.
• LinkedIn also listed as an important communication platform that public relations professionals predicted will enhance the effectiveness of communication strategies in the next five years with a rate of 35%.

A Graph Shows The Platforms Predicted to be Important in Enhancing The Effectiveness of Communication Strategies, 2019.