Asking and answering important questions during the dashboard design process will result in optimal effectiveness. Dashboards have become a standard business tool over the last decade. Dashboards allow even the least tech-savvy users to make better business decisions. But when creating a dashboard, it’s simply not enough to list all the relevant data. After building a solid foundation for what metrics the user must track, you then have to determine the most effective visualizations. The perfect dashboard requires a balance between psychology and best practices. Dozens of dashboard-building solutions have sprung up to meet the demand. Yet in the flurry of technology and enthusiasm, little attention has been paid to how to design focused, thoughtful, and user-friendly dashboards.