Instant Messengers Are Accessed 100% Via Mobile Devices in India & UK, 2018 | ComScore
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India
The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India.
The health category is significantly less mobile in India than in the UK, which can be related to the properties present in each market, as well as cultural preferences.
A Graph Shows The Share of Total Minutes Between Desktop & Mobile Devices.
For more information, kindly check ”Global Digital Future In Focus, 2018“ full report.
Comscore Inc.
Market Research
Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.
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