50% of Content Marketers Reported That Traffic to the Piece of Content is the Most Success Metric Factor | SEM Rush & CMI
Digital Marketing | Global
Content performance and ROI is something that almost every content marketer cares about, basic metrics are those that deal with consumption, or how many people have viewed content depending on its format.
Surveyed content marketers reported that measuring the traffic of content is ranked as the number one success metric with a rate of 50%, while the number of shares and likes is ranked as the second success metric with a rate of 31%. Then comes at next the position of the content in organic SERP with a rate of 25%.
A Graph Shows The Most Content Performance Metrics Tracked by Content Writers.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
