18% of Organizations Has The Right Technology in Place to Manage Their Content Marketing Efforts, 2018 | ICC & CMI
Digital Marketing | USA
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content marketing efforts are a conversation building a platform to share content is important, but its ultimate purpose is to enable meaningful interaction with the audience.
45% of surveyed marketers indicated that their organizations have the tools to manage the content marketing efforts but they are not using them to their potential, compared to 37% of marketers reported that their organizations haven’t acquired the right tools. Only 18% of marketers mentioned that their organization has the right technology in place to manage their content marketing efforts.
A Graph Shows the Right Technology That Marketers Use to Manage Content Marketing Efforts in 2018.
